China Toy Expo (CTE) & Co-located Shows
CTE中国玩具展（四展同期）
About the Exhibition
China Toy Expo (CTE) & Co-located Shows (CTE中国玩具展（四展同期）) is one of China's most influential exhibitions in the sports, toys & baby products sector. The event will be held at Shanghai New International Expo Centre during 10/21–23, 2026, covering 230,000 sqm(CTE+CKE+CLE+CPE four fairs combined). Organized by China Toy and Juvenile Products Association, it brings together leading industry players, innovative products, and thousands of professional buyers from around the world.
As a key platform for international business exchange, the exhibition showcases the latest industry trends, cutting-edge technologies, and new products. International visitors and exhibitors can access business matching, networking events, and industry forums alongside the main exhibition.
Highlights
- Four co-located shows across 230,000 sqm with 2,629 exhibitors — the world's largest event of its kind.
- 5,426 brands and 2,600+ licensed IPs drew 128,768 professional buyers.
- LEGO, Mattel and Hasbro exhibited exclusively; Disney and other top IPs were featured.
- AI-toy exhibitors rose 132% and overseas buyers over 20%, spanning 185 countries.
Visitor Information
Exhibition Overview
Organization
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